|
| |
|
|
Once More on Voltaire’s “Work” in Bohemia, or Why Dobrovský Postponed Reading It
Madl, Claire
The definition of a work as an event is apt for characterising Voltaire’s writings. For not only do we record their impact on historical events, but we also consider Voltaire himself one of the first intellectuals to step out into the public arena to change the “state of affairs”. However, this topicality of his work is certainly a difficulty when examining its reception in the Czech Lands in the generations of his contemporaries, i.e. the actors of the “Czech Enlightenment” and the first Czech National Revival. A more thorough analysis of this matter (Minař, Kopal, Vodička 1964) not only observed the popularity of Voltaire’s plays and hints of “Voltairianism” as a critical or even ironic approach towards monasticism, superstition, clericalism and fatalism, but also noted that local authors only claimed allegiance to Voltaire in order to explicitly reject a figure that embodied theism and free-thinking. Dobrovsky’s often commented hesitation to read Voltaire’s work seems particularly enigmatic. Thanks to the now more accessible knowledge about book imports to the Czech Lands and using two conceptual approaches, we will try to contribute to this discussion and, subsequently, to the definition of a work and its impact on society. First, we will take into account the material nature of a work, whose dissemination depends on its physical characteristics. In the case of Voltaire, the language of dissemination of his writings and the nature of the book market in the second half of the 18th century seem to be crucial for the Czech Lands. Furthermore, the angle of viewing Voltaire’s work was strongly influenced by the social context of his reputation. Finally, censorship practices were an inevitable but ambiguous obstacle. This approach can situate the moments of reception of a work in the temporality of its never-finished construction, which, following Pierre-Michel Menger, we will conceive as a process of its “rarefaction, consolidation and growth”.
|
|
|
Chování spotřebitele na trhu s knihami
Očenášková, Martina
The diploma thesis deals with the behaviour of adolescent consumers on the book market, more precisely on the book market with a literary fiction. The aim of the diploma thesis is primarily to examine the influencing factors, which affect these consumers and, based on them, to suggest recommendations for entities operating on this market. The literature research introduces the theoretical basis of consumer behaviour, the factors that affect them, the purchasing decision-making process or the marketing communication mix. It is also possible to find a closer look at the adolescent consumer in the digital age in this part. Furthermore, an overview of the Czech book market and the current situation on this market is given. The analysis of both secondary and primary data obtained by a question-naire survey is performed in our own work. On the basis of our findings, market-ing recommendations are suggested for entities, who operate on the book market.
|
|
|
Children's Books and Media Convergence
Parkanová, Šárka ; Zezulková, Markéta (advisor) ; Köpplová, Barbara (referee)
This thesis focuses on the children's literature and the cross-medial approach to storytelling for children. The topic is seen in the context of the Czech Republic and the German-speaking part of Switzerland. The aim of this thesis is to understand the relation between the children's literature and the cross-platform approach to the children's story from the point of view and an experience of book publishers, professionals on the children's media and the media in the life of children and children themselves. Within the frame of the cross-national social research was used the method of in-depth interviews with the adult participants and the method of focus groups with the children. According to the results of the research is neither the market environment nor the attitude of the society in the Czech Republic or Switzerland ideal for creating the children's cross-media contents, but the situation is slowly changing and it is possible that the share of the cross-platform contents created for children by the local authors will increase in the future.
|
|
|
Jan Otto- Businessman and Banking Manager
Herc, Svatopluk ; Kubů, Eduard (advisor) ; Šouša, Jiří (referee)
The presented thesis deals with the publisher Jan Otto (1841-1916), who was one of the most important personalities of the Czech national society at the end of 19th and at the beginning of 20th century. Based on proper study of archival material his business activity in publishing and typographical field and his manager function in the biggest national Czech bank, Trade Bank, which Otto devoted over 40 years of his life is analysed. These are two basic thematic spheres of the thesis. The analysis of one of Czech economic nationalism manifests towards the end of 19th century which was a foundation of the company National business and industrial enterprise is a complementary supplement of this thesis. Otto was actually closely connected with the whole project. The thesis conclusion concentrates on Otto's identity question. The thesis is a case study for issues of national Czech business and banking elites.
|
|
|
Czech media's influence on the book market in 2012
Novák, Vít ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
In the introduction of this study I set out the current state of the Czech book market, how it operates, and the results Czech publishers. I also try to find answers to questions about various ethical and moral dilemmas, both in literature and in-person interviews with experts on the topic. The aim is to determine how significant Czech newspapers influenced the book market in 2012. For this I decided to use the analysis of media content, which is firstly explained and followed by a description and comment on the results. Then I will try to show the influence of the media on the book market using the experiment.
|
|
|
Contemporary book market. Field Inquiry research among both booksellers and customers and its evaluation
Kubecová, Lucie ; Hník, Ondřej (advisor) ; Hausenblas, Ondřej (referee)
The aim of the bachelor thesis is to present an overview of the Czech book market. At the same time there should be given the outcome of my own inquiries as compared with the currently available data. The thesis is based on the statistical data and information which were offered to the author by the representatives of the Czech book market. The introductory part which marks the year 1989 as the start of the contemporary book history is followed by the characteristics of the book market structure during the years 2001 - 2010. The impact of the decisive factors, in particular the V.A.T. increase, and the new modes of reading such as electronic books ,are analysed. The thesis was complemented by the face to face interviews with two contemporary Czech authors who at this occasion presented their opinions on the latest developments of the Czech book market.
|
|
|
The book market development with an emphasis on the internet development including the concept of an e-book (relationship of a publisher - book distributor - bookseller)
Váňová, Miloslava ; Papík, Richard (advisor) ; Sklenák, Vilém (referee) ; Jansová, Linda (referee)
The thesis is dedicated to the changes of the book market between its entities, libraries and final consumer of information (readers, library users) after the arrival of the internet. Development of the internet has brought searching of the new business models and opportunities for cooperation. Electronic publishing that, along with the internet availability, commenced to raise is the starting factor for the development of electronic books. The thesis outlines the roles of individual entities of the book market, i.e. publisher and seller (distributor, book-seller and digital platform) and libraries during the production, sale and accessing books with the focus on electronic books. After description of used terminology, especially different approaches to the definition of "an e-book", the next chapter presents hardware devices and software programs that enable reading e-books. The third chapter introduces the role of a publisher in the process of publishing printed and electronic e-books. The aim of the chapter is to highlight different strategies of processing the printed and electronic text, incl. possibilities of self-publishing which gives new possibilities to the author's hands. The fourth chapter describes distribution and sale of printed and mainly electronic books and also defines the new...
|
|
|
Albatros publishing as part of the modern media corporation and reading support for childern
Parkanová, Šárka ; Halada, Jan (advisor) ; Batistová, Anna (referee)
In this thesis I try to outline running and production of the publishing house Albatros from 2002 on, after 2009 as a part of modern media company Albatros Media a. s. Within the framework of company presentation I also focus on its other member companies. The formation of edition profile is necessery to connect with describtion of present state of the book market and conditions for book publishing, in this case book publishing for children. Part of my thesis is also a presentation of competitors on the market with literature for children, outline of methods for reading support and consideration about how books published by Albatros after 2002 are succesfull. The aim of my thesis is primarily the describtion of the evolution of the publishing house Albatros after 2002 and its present state and also presentation of conditions in which the production is created.
|
|
| |
guest ::
